How Blog Posts help in Search Engine Optimization?

Blog post is very important section of each and every website as its helpful for engaging the audience as well as increase the web traffic. The blog should be informative and engaging to fulfill all the SEO purposes. You can say it acts as a website’s lifeline. Business owners want an area in their website where fresh and original content is posted occasionally so the website stays alive thus, attracts traffic through organic Google search results. The content in the blogs matters a lot. If it will not be informative, original and engaging then it definitely doesn’t work.

Introducing a blog area on your website brings traffic, increases organic search visibility, and more often than not, generates leads. Simply put, it is good for Search Engine Optimization (SEO).

By constantly posting content on the blog area, you are increasing the number of web pages on your site. Depending on the need of your business or the core idea of a post, each web page /blog post could target different keywords or phrases. The more keywords are targeted, the more traffic your website is likely to get. Another aspect that counts while Search Engine Optimization is the number of shares each blog post gets: the more times a post is shared, the more qualitative it is supposed by the search engine. Key word placement should be in a proper way, it works and help in SEO. This leads to enthusiasm in writing for a blog.

Audience-friendly and SEO-friendly are almost the same. If you give your audience what they are looking for, then Google will voluntarily drive traffic towards your site when your target niche searches for information.

They are certain to question a writer needs to ask themselves before writing an effective blog post.

•What information is your audience looking for?

•What comparisons are they making?

•How do you help while they make a purchasing decision?

•How do you become a comprehensive, go-to source of industry information?

Use the same words as the trending search keywords and you will have a high likelihood of being atop search results on Google. You could use jargon, but only if your target audience is familiar with and uses jargon as well. What words does your audience use while searching for information? Use those exact same words in your blog posts. The keywords should naturally appear throughout your post. That is what optimizing a page or a blog post is about.

• Headline

• Page title;

• H1 and H2 headings and subheadings

• Image names, alt-text and Meta description;

• Somewhere in the first paragraph or the first 300 words.

Overdoing keyword placement kills a blog post and looks more like a badly written, spam message rather than useful information you want to be read.